Ever wonder how every Instagram ad is tailored to you? It’s because RJ Talyor, founder of Pattern89, knows how to make it happen. The Indianapolis native and Exact Target alumni couldn’t shake the urge to start his own tech business, so on the back of a paddle board, Pattern89 (then Quantifi) was born. Pattern89 helps e-commerce retailers understand what paid social ads worked and why, since simply using social media doesn’t make you an expert. Learn the process of starting a tech business from idea to execution, about the value of paid vs. earned media, and about the local pools that led RJ to a national championship in the 200 back. By the end of the episode, RJ’s enthusiasm will have you committed to that business idea you have been considering for years. Drink deep of the culture that surrounds you this week with the story of the Pattern89 with RJ Talyor.

Pattern89 website: https://www.pattern89.com/
Pattern89 blog: https://www.pattern89.com/blog/
Pattern89 Twitter: https://mobile.twitter.com/pattern89?lang=en
Pattern89 Facebook: https://m.facebook.com/Pattern89/
Pattern89 Instagram: https://www.instagram.com/wearepattern89

Taste Test Thirsty Scholar: Circle City Kombucha
Ginger Lemon
Pineapple-Mint

Check out our sponsors for this episode:

ClusterTruck
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https://twitter.com/clustertruck

Tinker Coffee
https://www.tinkercoffee.com
https://www.facebook.com/TinkerCoffee
https://www.instagram.com/tinkercoffee/

Central State Brewing
http://www.centralstatebrewing.com
https://www.facebook.com/CSBrewing/
http://www.thekoelschip.com
https://www.facebook.com/thekoelschip/

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